March 27, 1986, was established branch of the concern "Honda Motors" in the US, known as the "Acura Automobiles Division". At the time of the release of the brand, Japanese cars have proven their reliability and economy to customers, now Honda executives have decided to enter the market of prestigious, expensive cars, such as European BMW, Volvo. In the eyes of American buyers, new cars, the Legend sedan and the Integra sports coupe were supposed to associate as little as possible with Japanese cars, have their own image, the difference between them and the Honda production had to be obvious. The new company was created to emphasize the novelty of the idea, the updated value of the product, to appeal to new buyers and connoisseurs. In new cars, Honda relied on high technology, innovative engineering, unrivaled quality and, traditionally, the satisfaction of all customer wishes.